Starbucks’ Red Cup Day 2024

Along with the 2024 red cups, Starbucks will also introduce festive drinkware and gifts, as well as its much awaited holiday menu, which usually consists of both new and beloved holiday-themed beverages.

The coffee company claims that this year’s theme, “Merrier Together,” connects to its whole Christmas marketing. The palette combines fondant icing-inspired soft pastels with Starbucks’ green and cranberry red. According to Starbucks, peppermints, vintage holiday ornaments, and other seasonal favorites serve as inspiration for graphic components.

On November 7, Starbucks will unveil its much-anticipated Christmas menu, which usually consists of both new and beloved holiday-themed drinks, as well as festive drinkware and presents in addition to the 2024 red cups.

A Cran-Merry Orange Refresher and a Salted Pecan Crunch Cold Brew are two new options, according to certain sources of the leaked menu.

The new holiday cups coincide with Starbucks’ recent announcement that it will soon eliminate additional fees for non-dairy milk and that it is working to develop “fewer, better,” menu options. The goal is to improve consistency in each drink and reduce the time it takes to make them because baristas will have fewer recipes to remember.

In a statement, Starbucks CEO Brian Niccol said, “I made a commitment that we’d get back to Starbucks, focusing on what has always set Starbucks apart – a welcoming coffeehouse where people gather and we serve the finest coffee handcrafted by our skilled baristas.”

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